Coca-Cola’s “It’s Beautiful” Super Bowl Ad Brings Out Some Ugly Americans

3 Feb

Wow, talk about making a tempest in a teapot? Really? It’s not patriotic until it is sung in English?

Entertainment

There are few brands more global, and more American, than Coca-Cola. Its red-and-white label and glass curves are a universal symbol, an American beachhead on every inhabited inch of the Earth. Like the sugary stuff or hate it, its advertising has long been about a certain ideal–the idea that people are many and one, united by simple things like a smile, a song, and a Coke. It was Coke, after all, that brought us “I’d like to teach the world to sing”–not “I’d like to teach the contiguous 48 states plus Alaska and Hawaii to sing.”

Coca Cola’s entry into the Super Bowl ad campaign had a message that was, as it were, Coke Classic: it celebrated the many kinds, colors, lifestyles and origins of Americans who are nonetheless one. Over a scene of these many Americans, it played a patriotic song: not the National Anthem, but the…

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